New TV Brand Enters Nigerian Market

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The Creative Life Television otherwise known as TCL TV has been unveiled amidst fun fare in Lagos. The launch was witnessed by major home appliance dealers across Nigeria and top business leaders. The new television brand which presently is rated number three in the world and Americas fastest growing band birthed in Nigeria with improved picture resolution, viewing experience and a value based pricing model.
While introducing the product to media and dealers in Lagos, the Chairman of TCL, Mr Adnan Mehdi said, “TCL the fastest growing brand in technology is growing to become the number one in the nearest future. We are doing everything possible to offer this premium brand to home in Nigeria.”Managing director of the company, Mr Hassan Mehdi, said: “We have established a new entity for TCL to build trust, transparency and confidence. We hope you enjoy this experience.”

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TCL being a global manufacturer of smart products and provider of internet application services was founded in 1981. It has grown from a small joint venture producing audio tapes in Huizhou into a global corporation, which engage in a wide range of business such as telephone, TV, mobile phones, refrigerators, washing machines, air conditioners and many more. According to Mehdi, ever since its invention in 1981, the brand has globally gained recognition with 19 years of international development history that has produced over 13 million TV sets taking 27 per cent in the North American Market, South America 47 per cent and Europe 73 per cent. He said, the brand is looking to take a major chunk of the entire African market with its entry through Nigeria. The marketing manager of TCL, Jeff Yao, said, the brand has been designed to meet consumers’ television needs. “Our cumulative investment is over $278 million and we are committed to serving our customers to bring our global community together” he said.

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